Privacy Policy

Marlow Automotive ("we," "us," or "our") respects your privacy. This policy explains what information we collect through this website, how we use it, and the choices you have.

Information we collect

• Information you provide: when you request an appointment, apply for a job, or contact us, we collect the details you submit — such as your name, phone number, email address, vehicle information, and message.
• Usage information: like most websites, we may collect standard analytics data (pages visited, device type, approximate location) to understand how the site is used and improve it.
• Call tracking: calls placed through this website may be routed through a tracking number so we can measure advertising performance. The tracking provider may record call metadata (date, time, duration, caller area code). Calls are not recorded without separate disclosure.

How we use your information

• To respond to your service requests and schedule appointments.
• To communicate about your vehicle, estimates, and completed work.
• To review employment applications you submit.
• To send appointment reminders, service follow-ups, and promotional offers you have opted into.
• To improve our website, services, and marketing effectiveness.

We do not sell your personal information, and we do not share it with third parties for their marketing purposes. Information is shared only with service providers who help us operate this website, process forms, route calls, and send communications — and only as needed to perform those functions.

Text messaging and phone communications (TCPA disclosure)

By submitting your phone number through any form on this website, you consent to receive calls and/or text messages (including SMS and MMS) from Marlow Automotive and its authorized service providers at the number you provide. These communications may include:

• Appointment confirmations and reminders
• Service status updates and completion notifications
• Estimates and repair authorizations
• Promotional offers and seasonal specials (if opted in)

Message frequency varies. Message and data rates may apply depending on your mobile carrier plan. You may opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance. Opting out of texts does not affect service-related phone calls.

Consent to receive texts is not a condition of purchasing any goods or services. You may contact us by phone or in person instead.

We use an A2P (Application-to-Person) messaging platform for automated and semi-automated text communications. Your phone number and message content are processed by our messaging provider solely to deliver the communications described above and are not shared with unaffiliated third parties for their own marketing purposes. Our messaging provider complies with CTIA guidelines and carrier requirements for A2P messaging.

Cookies and analytics

This site may use cookies and similar technologies for basic functionality and analytics (e.g., Google Analytics, Google Tag Manager). These tools help us understand site traffic and user behavior in aggregate. You can control cookies through your browser settings. Disabling cookies may affect certain site features but will not prevent you from contacting us.

Data retention and security

We keep the information you submit only as long as needed for the purposes above — typically for the duration of our business relationship and any applicable legal retention period. We take reasonable measures to protect your data, including encryption in transit (TLS) and access controls. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

Children's privacy

This website is not directed at children under 13, and we do not knowingly collect personal information from them. If we learn that we have inadvertently collected information from a child under 13, we will promptly delete it.

Your privacy choices — Do Not Sell or Share My Personal Information

Categories of information we collect

In the preceding twelve months, we have collected the following categories of personal information, as defined by the California Consumer Privacy Act (CCPA/CPRA):

• Identifiers: name, phone number, email address — collected when you submit a form on this website or contact our shop directly.
• Internet / electronic activity: pages visited, device type, browser type, approximate geographic location, referring source — collected automatically via Google Analytics 4 (GA4) and Google Tag Manager (GTM-KLJQB6Z).
• Call metadata: date, time, duration, and caller area code — collected via our call-tracking provider to measure advertising performance.

Sharing for cross-context behavioral advertising

We may share internet activity data with Google (via GA4 and GTM) for the purpose of measuring advertising performance and understanding how visitors reach our site. Under the CPRA, this may constitute "sharing" of personal information for cross-context behavioral advertising. We do not sell personal information for monetary consideration.

Your rights

• Right to know: you may request the categories and specific pieces of personal information we have collected about you.
• Right to delete: you may request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to correct: you may request correction of inaccurate personal information.
• Right to opt out of sale/sharing: you may opt out of the sharing of your personal information for cross-context behavioral advertising.
• Right to non-discrimination: we will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing, quality of service, or access to our services based on your privacy choices.

How to exercise your rights

• On-site choice: use the cookie consent banner on this website to decline optional analytics and advertising cookies.
• Global Privacy Control (GPC): we honor the GPC browser signal (navigator.globalPrivacyControl). When your browser sends this signal, we automatically treat it as an opt-out of the sharing of personal information for cross-context behavioral advertising.
• Direct request: contact us using the information below to exercise your right to know, delete, correct, or opt out. We will verify your identity before processing your request and respond within 45 days.
• Opt out of texts: reply STOP to any text message, or contact us directly.

Texas residents

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have the right to access, correct, delete, and obtain a copy of their personal data, and to opt out of the sale of personal data and targeted advertising. We do not sell personal data. To exercise your rights, contact us using the information below.

Contact us

Marlow Automotive
1713 N. Central Expressway, Plano, TX 75075
Phone: 972-633-1299
Email: [email protected]

We may update this policy from time to time; the "last updated" date above reflects the most recent revision.